Advertising apparatus.



A. S. SPIEGEL. ADVERTISING APPARATUS. APPLICATION FILED MAILZZ, 1909.

957, 1 20. Patented May 3, 1910.

Fig.1].

ALexanderS. Spiqgel,

i STATES PATENT OFFICE.

ALEXANDER 8. SPIEGEL, OI CHICAGO, ILLINOIS, ASBIGNOB TO THE AT'IBACTQGRAPH COMPANY, OF CHICAGO, ILLINOIS, A CORPORATION.

Anvan'rrsmo Arrm'ros.

Specification of Letters 2mm.

Patented May 3, 1910 Application filed March 22, 1908. Serial )To. 485,015. a

To all wlwm it may concern:

Be it known that I, ALEXANDER S. Srmonn, citizen of the United States, residing at Chicago, Illinois, have invented certain new and useful Im rovements in Advertising Apparatus, of which the following is a specification.

My invention is an improvement on the class of advertising apparatus made the subject of Letters Patent 911561, granted to me February 2, 1909. In this patent there is disclosed a screen member having arranged upon its face parallel opaque lines with mtervcning transparent spaces, and in rear of the screen member is a movable member carrying designs which show through the clear spaces of the screen member as the movable member is reciprocated.

It is the object of the present invention to utilize the same screen member and the same movable member, but to make the sign more eflicient by enlarging its usefulness.

both for day use and mght use. It is frequently desirable to have attractive designs or symbols on the screen plate clearly observable as a daylight sign without depending upon illuminating means, and at the same time it is desirable that when used at night the designs or symbols upon the screen plate shall not interfere with the disclosure of the designs or symbols carried by the movable member, as these appear through the clear s aces. Further, it is im ortant that when t 1e sign is used as a daylig t si that the designs carried by the movab e member shall not interfere with the clearness of the design carried by the screen member. In the present case I have rovided a construction and arrangement w llCll ermits of the use of the sign either in the daylight or at night, with or without illumination, and though a multiplicity of designs may be provided for they do not interefere or cause confusion one with the other. This is accomplished by arranging the design or symbols carried by the screen member in parallel lines carried upon the opaque lines so that when the sign is illuminated the designs or symbols upon the opaque lines of t e screen member are not seen, but practically disappear or dissolve as the light ap ears, the symbols or designs of the back p ate appearing through the clear spaces and showing as i there was but the one design. As the plate is moved or reclprocated, other designs ap ear through the clear spaces in succession. n order that the design upon the rear plate shall not show through the clear spaces in the day time and thus e confused with the permanent sign upon the screen member, I make the clear slpaces translucent so that unless there is an 1 lamination back of the movable member the designs carried thereby do not show through what I have termed, the clear slpaces. By clear spaces it will be unerstood that I mean spaces that are transparent, open or translucent.

In the accompanying drawing, Figure 1 is a face view of a screen plate carrying a design or symbol- Fig. 2 is a view of the movable plate earrying two designs,and Fig. 8 is a sectional view taken horizontally through the sign.

The screen member-is shown at A,'=and preferably is made of some transparent material having opaque lines upon its surface, the intervening spaces being transparent or translucent, preferabl translucent.

I do not limit myse f to a screen member made of transparent material as it may be made of metal, paper or other material with the opaque lines formed by bars and the spaces between being either open or covered with a translucent material. The parallel opaque lines are shown at B and the intervening spaces at C.

In rear of the screen member is a member D, which may be movable or station: ary. If stationary it serves as a back ground, and preferably containsa color scheme observa 1e through the clear spaces. When made movable as in my patent referred to it carries a number of designs upon its face made up of parallel lines, and these designs ma be independent of a back ground or in ad ition thereto. By making the desi s of parallel lines the movement of the p ate brings different designs in succession in line w1th the clear spaces in the screen member and thus gives a moving icture effect as described in my patent reerred to. i I

My present invention aims not only to secure the effectiveness of the sign in the ni ht time by the aid of illumination, but to u ilize it as a daylight sign as well, and to this end I place a permanent design upon the screen member as indicated by the, word China. In order that this sign may not conceal the designs on the rear wept when these designs are broug the-use of an illuminatingmedium.

be observable, however, at night when the light brin out the designs carried by the movable p ate I make the sign of parallel lines and locate these lines on the o aque lines so that the light showing throug' the clear spaces causes the lines upon the opaque lines todissolve or disappear to the observer. In order further, to prevent the designs u on the back plate from showing through t e clear spaces in the day time form the clear spaces of translucent material or of some material just'suflicient to plate, ex-

t out by Ixmay use the screen member with the design thereon with a-movable member or with a stationary member in rear thereof. 1 mayalso use a screen member with a design thereon, and have a stationary rear member with a color scheme as a back ground, and with or without a design, or the movable member may carry a esign without a back ground, or there may be an intermediate. plate havmg a desi -with a back ground in rear thereof. here the same plate carries both thedesign and the back ound the design is on the front face and t eback ound on the rear face.

'What I claim is:

1. In combination in an advertising device,- a member provided with opaque lines and ntervening spaces, a design carried u on the opaque lines and a second' design s owing through the intervening spaces, substantially as described.

2.'In combination with a member provided with opaque lines and intervening spaces, a desi made up of parallel lines and carried ,w olly by the opaque lines, the intervening spaces being made translucent, a second member in rear of the first carr ing a design and means for illuminating t e design on the rear member to cause it to show through the translucentspaces, substantially as described. 7

8. In combination with a screen member having opapue lines, a design or symbol made up 0 parallel lines carried on the opaque lines, intervening translucent spaces, a member in rear of the screen member carrying a design or symbol, means for giving movement to one member in relation to the other and illuminating means for causing the design on the rear member to show through the translucent spaces, substantially as described.

ALEXANDER S. SPIEGEL.

' Witnesses:

CHARLES TURNER BROWN, 0011A A. ADAMS. 

